Director of Performance Marketing

Company Details

Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services. We are employing to fill the job post of:

Employment Title: Director of Performance Marketing

Area: Nigeria

Job Description

  • We are looking for a highly accomplished Marketing leader to build and grow a high-scale global performance marketing program, who will be responsible got end-to-end management and execution of Chipper’s global performance marketing program.

What You Will Be Doing

  • Take ownership of performance marketing to influence user growth, activation and retention
  • Oversee all paid performance marketing spend and channels, including but not limited to Facebook, Google, TV, audio, affiliate, programmatic, and new channels
  • Manage an internal team and work with some of the very best agencies in the world to drive Chipper’s growth strategy
  • Have a seat at the table, working alongside leaders in Product, Engineering, Customer Operations, Design and Data to drive optimal data-informed decisions that improve the customer experience and unlock growth opportunities
  • Create, manage and optimise multiple campaigns running across different geo-locations while balancing local relevance and global brand guidelines
  • Challenge the status quo – we do not operate the standard agency playbook
  • Build and manage testing programs for creative, targeting, landing pages, persona segments, optimising for scale and efficiency.
  • Incubate and scale new and emerging channels strategies and tactics
  • Analyze performance data and provide intelligent interpretation and appropriate action plans based on data and creative-driven conclusions.
  • Contributing to business-wide knowledge sharing and engaging with relevant stakeholders to determine optimal SEO improvements.

What You Should Have

  • +5 years of Performance marketing leadership experience in high scale consumer or fintech companies.
  • Highly collaborative and able to influence others based on data-driven reasoning
  • Naturally competitive, wanting to drive the highest install base at the lowest CPI to beat Chipper’s core and nascent competitors in each market
  • Ability to balance strategic thinking and analytical rigour to effectively build a growth engine that is adaptable to our various markets, products, and business goals.
  • A strong bias for taking action and owning results. Engrained test and learn approach with a strong ability to extract learners, and adjust strategies to scale wins.
  • Highly empathetic leader, driven and humble, you over-communicate to build trust
  • Scalable, you build systems, from naming conventions to attribution that allow your teams to work independently and drive measurable goals.
  • Curious and innovative: you are constantly keeping up with the latest trends and looking for ways to improve the user experience.
  • Strong experience with product analytics tools such as Branch, Adjust, Amplitude with overall excellent data analysis and reporting skills.
  • A passion for performance marketing and for Africa.
Application Closing Date

Not Specified.

Sounds interesting?

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To apply for this job please visit boards.greenhouse.io.

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