Director of Performance Marketing

Company Details

Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services. We are employing to fill the job post of:

Employment Title: Director of Performance Marketing

Area: Nigeria

Job Description

  • We are looking for a highly accomplished Marketing leader to build and grow a high-scale global performance marketing program, who will be responsible got end-to-end management and execution of Chipper’s global performance marketing program.

What You Will Be Doing

  • Take ownership of performance marketing to influence user growth, activation and retention
  • Oversee all paid performance marketing spend and channels, including but not limited to Facebook, Google, TV, audio, affiliate, programmatic, and new channels
  • Manage an internal team and work with some of the very best agencies in the world to drive Chipper’s growth strategy
  • Have a seat at the table, working alongside leaders in Product, Engineering, Customer Operations, Design and Data to drive optimal data-informed decisions that improve the customer experience and unlock growth opportunities
  • Create, manage and optimise multiple campaigns running across different geo-locations while balancing local relevance and global brand guidelines
  • Challenge the status quo – we do not operate the standard agency playbook
  • Build and manage testing programs for creative, targeting, landing pages, persona segments, optimising for scale and efficiency.
  • Incubate and scale new and emerging channels strategies and tactics
  • Analyze performance data and provide intelligent interpretation and appropriate action plans based on data and creative-driven conclusions.
  • Contributing to business-wide knowledge sharing and engaging with relevant stakeholders to determine optimal SEO improvements.

What You Should Have

  • +5 years of Performance marketing leadership experience in high scale consumer or fintech companies.
  • Highly collaborative and able to influence others based on data-driven reasoning
  • Naturally competitive, wanting to drive the highest install base at the lowest CPI to beat Chipper’s core and nascent competitors in each market
  • Ability to balance strategic thinking and analytical rigour to effectively build a growth engine that is adaptable to our various markets, products, and business goals.
  • A strong bias for taking action and owning results. Engrained test and learn approach with a strong ability to extract learners, and adjust strategies to scale wins.
  • Highly empathetic leader, driven and humble, you over-communicate to build trust
  • Scalable, you build systems, from naming conventions to attribution that allow your teams to work independently and drive measurable goals.
  • Curious and innovative: you are constantly keeping up with the latest trends and looking for ways to improve the user experience.
  • Strong experience with product analytics tools such as Branch, Adjust, Amplitude with overall excellent data analysis and reporting skills.
  • A passion for performance marketing and for Africa.
Application Closing Date

Not Specified.

Sounds interesting?

Please click the Apply For Job button below to get started

To apply for this job please visit

%d bloggers like this: